The current project is about creating an online clothing brand featuring original designs created, printed and sold by J.J.S Global L.L.C. The project was selected because there is an unlimited potential in business operated on the eCommerce platform, and being a new form of business, it is extremely challenging. A detailed empirical analysis was carried out to formulate the project helped by a wide range of research and developing proven marketing techniques pre-launch and having a backup marketing strategy. The results overall were satisfactory with occasional issues like delivery delays and redesigning that consumed time. The main takeaway in this context is the revelation that once a business is approached from a well-organized position with the theoretical framework and adequate research method to back it up, it is expected that the deliverables will be satisfying and profit oriented.