Abstract
Career services and return on investment are some of the loudest conversations happening within the higher education community right now, and the conversations at the University of New Hampshire are no different. Currently UNH’s Career and Professional Success (CaPS) Team is taking part in a new initiative by trying to grow it’s notoriety throughout campus, as well as become a leader in the field of career services nationwide. This project focuses on the task of building that new CaPS brand and identity so that it fits with this new initiative, as well as the planning and execution of the roll out of the new brand and services that would allow UNH to become an innovator within the field.
